Website creation can be tricky, but it’s not impossible to create your own small business site. Here are some tips to help.
Creating Your Own Website: Suffer the Process, or Smooth Sailing?
Want to create your own website? Website creation is fun and exciting, if you’re up for learning and being hands-on. However, figuring out how to build and design your own website isn’t as simple as it sounds. With all the options available for self-building your site, you can easily look up and research to teach yourself. It only takes patience and a little bit of background information about what to search for. So, how does one even start the process of creating a website?
Perfection isn’t necessary if you DIY, but there are a lot of things to consider when it comes to creating a successful website. Researching and understanding how to build it is important, but even more important is making sure that your website is created with a purpose and functionality from the start.
How to create your own small business website
The beauty of building your own website for your online business venture is that you have complete control over how it looks and how it is set up. The downside is that if you don’t know what you’re doing, you might not set up your website in the best online format. That can actually hamper your business growth quite a bit because the design doesn’t serve the right purpose.
Before getting frustrated and before spending HOURS trying to figure it out, why not invest in website creation with professionals who know what they’re doing?
The upfront cost may be intimidating, but the results will save you so much money and time in the long run. For example, one of the things we tackle here at Impressions Media is the undoing of clients’ numerous DIY mistakes, and it is an extremely long and gruesome process. Mistakes can cause your entire website to “break” or be “down” for a very long amount of time causing loss of business revenue.
Don’t panic, though. We can get your site set up properly – don’t hesitate to reach out for help with your website creation.
Is it hard to create a website?
“Hard” is a relative term, depending on who answers it. If you’re asking us, the answer is “no” because we’ve been doing this for years.
We know how to format a site for SEO and organize the layout of any website correctly right from the start. We also know how to build a structure for your site so that it has good speed, providing happy customers and shoppers from the moment they arrive on any of your landing pages.
If you’ve never been part of the website creation process, it can be overwhelming because there are a ton of moving parts. So many moving parts, actually, that you probably don’t even realize how many there are. This is why having someone on your side that can help is key.
Having a host, making sure it’s fast and secure, and then figuring out how to structure the website so Google will actually like it and send customers your way is only the start of things to think about.
Tips for creating a website
It’s super important to have an online platform to direct and answer the needs of your customers. Even if you’re not selling a product or service, your website creation is immensely valuable.
Answering questions, helping others with issues, or even setting up a platform so that you can offer products or services at a cost later are all important things and ideas to remember before trying to set up a website yourself.
Keep it clean and clear
Ultimately, simplicity is important when it comes to making a website. There is only so much room on the web pages and so much information that you can present to your customers before they get overwhelmed and leave.
Finding a balance between visual cues and written information is important to keep your customers on your webpage long enough to get the information that they need and to purchase or become a returning customer in the future hopefully.
Website speed is a top priority
Everyone knows that waiting on a website to load is annoying. We want everything in life FAST and NOW.
Websites should actually be fast, but it’s the large picture files, bloated plug-ins, and even laggy themes that are what is the problem.
Don’t get distracted by shiny objects, and try to have everything loaded on your website all at once. This may look pretty, but if no one is sticking around because your site is so slow, it doesn’t really matter how pretty it looks at all.
Talking to experts about good themes and plug-ins that won’t weigh down your site is a must in order to make it the best website possible.
This is something that many websites struggle with, and they’re really being held back. Google doesn’t like slow websites because their entire focus is on customer satisfaction and giving them the best match for whatever they might be searching for.
Optimize with SEO in mind
Anyone can start a website and start typing a bunch of words onto a screen, but that’s not going to gain traction on Google any more than trying to get your information out on a social media account without hashtags or a content strategy.
Arguably, the ultimate goal for starting a website is for customers to find you organically. This means that Google is putting your webpage in front of them based on whatever they’re searching for.
To accomplish this, you must have an SEO-optimized webpage so that Google knows exactly what your website is about.
Finding good keywords and having them on the page is part of it, but it also pairs with the speed of your hosting and the purposeful design and content of your site as well.
Be open to suggestions
The biggest thing about creating a website is understanding that you can evolve it into what it needs to be for your purposes. Even if you’ve already created the website, take the time to slow down and understand that changing things up even a little bit could greatly increase your conversions and revenue!
Having website experts at your disposal to help add things and create things is key for setting you and your website up for future success. You can make your website better with the suggestions and help of design and development pros.
Working with website creators and a website management company is a game changer in how the process works. Focusing on website growth and management is the perfect way to ensure that your online site is set up exactly how it needs to be, and running perfectly as a means to meet your business purposes.
Start with the small and easy steps and then set goals for accomplishing the rest. It’s entirely possible to create a user-friendly and functional website in a short amount of time – which means you’ll be able to promote and earn money even faster!
FREE Download: Small Business Goal Planner
Download a FREE small business goal planner right now! Just click the button below to sign up for our free email encouragement and resources, and receive these helpful weekly/daily business planning pages. Check your email for the download delivery (don’t forget to check your spam folder). These printable pages are perfect for digital product creators or any small business. Take clear steps toward your goals using the colorful pages along with a bright stack of sticky notes. Read more about how to use the planner to meet your business goals.